How To Improve Your SERP's | Using Diverse Content

We’ve talked quite a bit about having diverse content, as you can see in our 'The Importance of Diversity in your Content‘ article. Have you ever wondered why it’s so important to do this? It all comes down to one thing. Search Engine Ranking Positions, or SERPS. Your goal as a website owner is to be number one in the search engine rankings for your service or product. How do you do that, you may ask? It’s simple…you need to have diverse content. And a lot of it.

Step 1: Assess Your Goals

The first step in a SEO campaign is to assess your goals. What do you want to improve your ranking for? The reason this is important is that you need to focus your goals on to one to three queries. If you own a taco restaurant then you may want to increase your rankings for ‘taco restaurants’. Or maybe you want to go after ‘restaurants’. But you can’t forget about ‘Mexican food’! See, it is easy to get too hungry (no pun intended) and go after too many queries. When you do this, you are spreading yourself thin and you won’t see improvements.

Step 2: Decide What Type Of Content People Will Want

Now that you’ve decided to go after ‘taco restaurant’, you have to do some game theory. What kind of people will be searching for this, and how can you capture their attention? You’re going to have to create content that will catch their eye. If you know that they’re taco fans and they’re hungry, perhaps you can write an article on facts about tacos. Or share some great taco recipes. This is where diversity comes in, because you can’t just write about tacos over and over again. You have to try many things to see what works.

Step 3: Jump Right In

This is a tough step for many, but it has to be done. You have to jump right in to the game and start releasing content as quickly as possible. For this reason, many people hire SEO experts to handle all of this for them. The ideal amount of content is arguable, but at least two content posts a week should be your goal. It’s important for you to focus on releasing only great content though. There’s nothing the internet hates more than spammy posters, so avoid that. Instead try to organically gain followers, you’d be surprised how well it works.

A Last Note on Diverse Content

This technique should be the basic layout of your SEO campaign, but it will not put you above the rest. To compete with the top ranking websites you’re going to need to do some serious work and reading. Follow our blog and we’ll help you get to the top of the search rankings in no time.