In general, when writing, it is important to consider the way the brain takes in information so that you can understand how to cause your readers to experience a sensory response. People tend to remember things easier when they are told in story form, as opposed to plain facts. This is because when we are being fed facts, our brain is processing the meaning of the words, but not the full concept.
In order to help someone see what you are attempting to portray with your writing, you should make it your goal to activate the part of the brain that is associated with experiences. If you are able to do this, then the reader will not only process the words in the writing, they will actually experience the events in the story. Once you are able to have your reader experience the events in a story, you are able to paint a picture that they will better understand.
Another interesting topic was the affect cliches have on readers. Apparently when someone is reading a cliche, they are not experiencing the words as they would if the phrase was unfamiliar to them. This is because once a person has seen a phrase many times, it loses its ability to invoke a response. Great writers are able to be creative in their wording, and in turn, they are able to truly give the reader a unique experience.
Whether you are a full-time writer, or a psychologist, this information is very helpful in understanding the workings of the human brain. It is a complex topic, and if you are able to understand it, you are able to activate people's minds and give them an authentic experience.
We would like to thank bestinfographics.co for their amazing info graphic on writing.
Source: http://www.bestinfographics.co/amazing-facts-about-writing-and-the-brain-infographic/
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